Holiday Communications Plan

As we head into the holiday season, it’s important to have a clear communication plan for reconnecting with past prospects, clients, and friends you may not have spoken with throughout the year. Staying visible and relevant in the lives of people you’ve worked with, and those who already trust you, is essential for continued success as a real estate professional.

With Thanksgiving approaching next week, now is the ideal time to identify who you need to reach out to between now and the end of the year. Consider which holiday events or gatherings you plan to attend, and think ahead about how to engage in meaningful conversations without coming across as overly sales focused. A thoughtful, natural approach goes much further than a scripted pitch.

Set aside a small block of time over the next few days to map out your touchpoints, your events, and your strategy. A little planning now will position you well for the rest of the season.

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