Price It Right From the Start: Strategic Pricing in Any Market

In this episode of REAL TALK, we dive into the critical topic of pricing strategy — and why getting the price right at the time the listing contract is signed is essential for success in today’s market. Discover the three common pricing strategies sellers use, why overpricing often leads to failure, and how pricing slightly under market can create urgency, competition, and higher final sales prices. Whether you’re a seasoned agent or just getting started, this episode gives you the language, logic, and strategy to win more listings and close them with confidence.